Chummy’s Customs presents
Cheers
to Senna.
Celebrate the legend. Become part of the legacy.
An official Chummy’s Customs × Senna Brands collaboration.
Commission Your Senna TrophyLimited to 500 collectors.
Request more information
01 / The experience
An icon.
An occasion.
A piece of history.
An intimate race weekend reception. A champagne toast to Ayrton Senna, led by a special guest. A collector piece made yours.
Meet the collaborators, discover the craft, and personalize your individually commissioned Senna Trophy Shoe at The Trophy Bar. Delivery is available and attendance is optional.
The official collaboration is between Chummy’s Customs and Senna Brands. Nike is not affiliated with, sponsoring or endorsing this collection or Chummy’s customizations.
Discover Senna’s storyThe collector experience
What’s included.
An intimate collector gathering celebrating Ayrton Senna, from Chummy’s Customs × Senna Brands. Your commission includes founding membership; attendance is optional.
- 01
A toast to Senna
A champagne toast to Ayrton Senna, led by a special guest.
- 02
The story behind the collection
A fireside conversation with the partners about the inspiration behind the collection.
- 03
A closer look at the craft
A look inside the artistic process, from the first idea to the finished piece.
- 04
Live at The Trophy Bar
Live demonstrations and onsite personalization with master artisan Colin Szumski and his team.
- 05
Personal collector consultations
One to one guidance to help make your Senna Trophy Shoe your own.
- 06
Your Senna Trophy Shoe
Your individually commissioned, numbered Senna Trophy Shoe artwork, customized by Chummy’s Customs.
- 07
Your private collector portal
Your edition number and private collector record identify your Chummy’s Customs × Senna Brands commission; they are not Nike certification.
- 08
Hosted hospitality
A hosted bar and passed appetizers throughout the reception.
02 / The collector edition
Only 500.
One is yours.
An unforgettable occasion.
A Senna Trophy Shoe, individually commissioned.
Your edition number and private collector record identify your Chummy’s Customs × Senna Brands commission; they are not Nike certification.
Trophy commission + optional experience
03 / Las Vegas. One legacy.
Raise your glass
in Las Vegas.
Your optional race-weekend collector gathering.
01Optional event access
Las Vegas
United States
11 AM–3 PM · Local time
Priority reservation deadlineNovember 10, 2026
Received live, personalized on site, and carried home with you the same day.
After the priority deadline, contact the team to confirm on site availability.
Reserve Las Vegas
Venue details are shared with confirmed guests. All prices are in USD. Photography credits
At the heart of it: the craft.04 / Meet the maker
Made by hand.
Carried by legacy.
Colin Szumski
Founder & Creative Director, Chummy's Customs
The artist behind the Jersey Shoe and custom pieces created for champions, celebrities, brands and major cultural moments. Meet him, see the process, and make your mark on the edition.
Recent work. At World Cup finals weekend in New York, Chummy’s created and personalized 750 pairs for premium guests of Official World Cup Hospitality.
Be part of the experience05 / The collaboration
The Senna Collection · 2026
The story
continues.
Chummy’s Customs × Senna Brands
Chummy’s Customs × Senna Brands honors Ayrton’s legacy through 500 individually commissioned collectible artworks.
Your personal AI concierge
Your questions.
A conversation.
From your first toast to your finished Trophy Shoe. Ask anything about the experience.
Your Senna Trophy. Individually commissioned.
Explore the Chummy’s Customs × Senna Brands collector edition, delivery, optional Las Vegas access, and founding membership.