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Chummy's Customs PresentsA Toast to SennaReserve My Seat
Chummy's×Senna
Chummy's Customs Presents · A Toast to Senna

The room you have to be in.

In official collaboration with Senna Brands

Reserve My Seat
Chummy's×Senna
The Story

The story behind the collaboration

An intimate F1-weekend gathering centered on the story behind the Chummy's Customs × Senna Brands collaboration.

Be there for the reveal. Hear how the relationship came together. Meet the artisan behind the work. Then personalize your own Senna-inspired custom piece, onsite, and take home something created in the room.

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The Evening

Five moments, in order.

  1. 01

    Tribute No. 001

    The collaboration revealed.

  2. 02

    The Fireside

    How Senna Brands × Chummy's Customs came together.

  3. 03

    The Craft

    Meet the artisans behind the work.

  4. 04

    Your Commission

    Personalize your Senna-inspired custom piece onsite.

  5. 05

    The Artifact

    Authenticated and yours to carry forward.

The Artisan
A Chummy's Customs artisan at the sewing machine

Colin Szumski

Founder, Chummy's Customs

The artist behind the Jersey Shoe and custom pieces created for champions, celebrities, brands and major cultural moments.

The Collaboration
Ayrton Senna

Chummy's Customs × Senna Brands

A new chapter in Senna's legacy, brought to life through custom footwear.

Reserve

Choose your city

Each evening seats 150. By invitation — private access available by request or through a host.

  • Ayrton Senna
    Grand PrixOctober 23

    🇺🇸Austin

    Your custom piece is mailed within 4–6 weeks.

    Select
  • Ayrton Senna
    Grand PrixNovember 6

    🇧🇷São Paulo

    Your custom piece is mailed within 4–6 weeks.

    Select
  • Ayrton Senna
    Grand PrixNovember 20

    🇺🇸Las Vegas

    Your custom piece is finished on site and goes home with you the same night.

    Select

Ask Your Questions

What happens at A Toast to Senna?
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A Toast to Senna

Reserve your seat

$1,200per seat
  1. 01Tribute No. 001The collaboration revealed.
  2. 02The FiresideHow Senna Brands × Chummy's Customs came together.
  3. 03The CraftMeet the artisans behind the work.
  4. 04Your CommissionPersonalize your Senna-inspired custom piece onsite.
  5. 05The ArtifactAuthenticated and yours to carry forward.
Reserve My Seat

No refunds or cancellations. Reservations may be transferred to another guest by request, for a fee.

A Toast to Senna is an independent event produced by Chummy's Customs in official collaboration with Senna Brands. It is not affiliated with, endorsed by, or sponsored by Formula 1, the FIA, or any Formula 1 team, nor by Nike, adidas, or any footwear brand. “Senna-inspired” custom pieces are original works by Chummy's Customs.

By invitation.

Private access available by request or through a host.

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In official collaboration with Senna Brands · chummyscustoms.com

A Toast to Senna is an independent event produced by Chummy's Customs in official collaboration with Senna Brands. It is not affiliated with, endorsed by, or sponsored by Formula 1, the FIA, or any Formula 1 team, nor by Nike, adidas, or any footwear brand. “Senna-inspired” custom pieces are original works by Chummy's Customs.