Privacy Notice

Version draft-senna-shoes-2026-10-21Effective Pending

This wording is a working draft, pending review by our legal counsel. It describes how we actually operate, but it is not the final document. The version you accept at checkout is recorded with your reservation.

This notice explains what we collect when you purchase Senna shoes, reserve a place at Cheers to Senna or ask us for information, why we collect it, and the choices you have.

What we collect

We collect the details needed for your order, included membership, optional event attendance and the referral experience:

  • Your name, email address, phone number and country, so we can confirm and contact you about your reservation.
  • The name and email address of each collector, so we can prepare their order and included membership, and provide event access if they choose to attend.
  • Your delivery address when you choose shipping, so we can send your shoes.
  • A shoe size for each collector, so their piece can be prepared.
  • If you ask us for information: the details on that form, including the best time to reach you.
  • If you arrive through a referral link: the link, visit time, approximate location supplied by our hosting provider, browser information, and the name and email you submit to unlock the experience. Your contact details are stored in a separate referral leads list associated with that link.

How we use it

We use these details to take payment, produce and deliver custom pieces, arrange included membership and optional event access, and send relevant order, delivery and event updates.

We do not sell your personal information, and we do not share it for cross-context behavioural advertising.

Who we share it with

We use a small number of service providers to run the event: a payment processor (Stripe) which handles card details directly, an email provider to send the messages above, and hosting and database providers. Card numbers never reach our systems.

Where the collaboration requires it, aggregate attendance information may be shared with Senna Brands. Individual guest contact details are not.

How long we keep it

Reservation records are kept for as long as we need them for tax, accounting and warranty purposes. Marketing contact details are kept until you ask us to remove them.

Your rights

Wherever you live, you can ask us for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it. Email the address below and we will respond.

If you are in the European Economic Area or the United Kingdom, you also have the right to object to processing, to restrict it, to receive your data in a portable form, and to complain to your local supervisory authority (UK GDPR / EU GDPR).

If you are a California resident, you have the right to know what we collect, to request deletion or correction, and not to be discriminated against for exercising those rights (CCPA/CPRA). We do not sell or share personal information as those terms are defined.

If you are in Brazil, you have the rights set out in the LGPD, including confirmation of processing, access, correction, anonymisation or deletion, portability, and information about who we share data with.

Cookies and analytics

We use first-party cookies to support checkout and remember a referral unlock for up to 30 days. Referral visits record a timestamp, source, browser and approximate country when available. IP addresses are hashed on our server for abuse prevention rather than stored as raw addresses.

Detailed referral analytics are optional. When you choose to allow them, we record page views, clicks on links and buttons, time on pages, scroll depth, and browser/device attributes including language, time zone, screen, platform, graphics and a hashed canvas rendering. These signals form a device fingerprint used to compare visits; it does not establish a person's identity. We do not record typed form values or track private collector pages.

You can turn off detailed analytics using the referral analytics control while browsing. We respect Do Not Track and Global Privacy Control signals. The referral form’s checkbox includes consent to receive updates. Unlocking does not enable detailed analytics. We do not use this information for cross-site advertising.

Contact

Privacy requests and questions: brands@chummyscustoms.com.

Cheers to Senna is produced by Chummy's Customs. This event is not affiliated with, endorsed by, or sponsored by Formula 1, the FIA, any Formula 1 team, Nike, adidas, or any other footwear brand. Senna-inspired custom pieces are original works created by Chummy's Customs.